Saturday, July 16, 2011

Windows Phone 7 Marketplace What to expect

  We all know that the actual version of Windows Phone 7 Marketplace can be better and that a new version is coming. As a registered developer with an active application on the marketplace I've been invited to compile a survey on the Windows Phone 7 Marketplace. The survey had a very interesting part where you select what you would like to included in the next version of the Marketplace. Here is the list with what might come in the next version of the Marketplace. If you see items that are doubled it's because the system they used for evaluating was to cycle on the same answers where you select which one is the most important and which one is the least important in groups of 4:
  1. Real-time app download information: "Watch number of app downloads in real time (no delay). App downloads are categorized by user market, device and mobile operator.
  2. Annual paid subscriptions for technical support: "You can buy a paid subscription for advanced technical support."
  3. App emulator: "Users can check out a full version of the app in a browser window, prior to downloading or purchasing."
  4. Web marketplace: "An online web marketplace for users to browse the app catalog and make purchases; apps downloaded/purchased on the web marketplace show up instantly on their phones without the need to tether to the PC or perform any user action."
  5. Easy app updates: "The App Hub will retain metadata, artwork and descriptions from prior versions and make it easier to submit updates."
  6. Paid featured slots: "Bid money for a featured app slot within the web and phone marketplace clients. Featured slots are assigned based on a real-time auction to the highest bidder."
  7. Early access to updates: "Developers will have early access to OS upgrades to help them update their apps to take advantage of new features."
  8. Flexible pricing: "This will enable developers to price your app differently in different markets and also have more price tiers to choose from."
  9. Private distribution of apps: "Apps can be published hidden in the marketplace, so only users with a special deeplink are able to download the app. This can be used for private distribution scenarios where you don't want your app to show up in the general catalog."
  10. More intuitive category structure: "Changes to the category structure to make it more intuitive, add additional categories like education etc."
  11. Respond to user reviews: "View and respond to user reviews. Draft responses to user reviews from your App Hub account without seeing the real user email address. Users receive your response and can optionally come back and change their review."
  12. App gifting: "Allow users to gift apps to other users, paying on their behalf. The gift recipient gets an email with instructions on how to redeem the app."
  13. Role-based developer accounts: "Multiple user accounts can be created to manage your AppHub account, with different permissions. For example, one account could have permissions for viewing download/payout reports (your finance manager) but no permissions for submitting or editing existing apps. Another account could have permissions to submit apps or edit metadata, but no access to reporting."
  14. Additional payment methods like PayPal: "Ability to pay App Hub fees with PayPal. Ability to buy apps or in app purchases using PayPal."
  15. Discount offers/coupons: "Ability to generate and offer a discount coupon to users (x% or $x off) for app promotions, etc. Users can enter the coupon code during checkout. Coupons can be unique (one time use only) and have an expiration date. Coupons can be easily generated from your App Hub account."
  16. In-app commerce: "Ability to charge users a small amount of money from within the application. This can be used for selling extra content (e.g. a new game level, accessories) or unlocking new app functionality."
  17. Screen capture tool: "Tool for capturing the right size (480x800) screenshots off the emulator or a phone tethered to the PC."
  18. Video content in-app description: "Ability to upload videos to showcase app for users to see from PC or web interface while browsing the catalog."
  19. App analytics: "Get real-time information on number of application runs, active users, app installs and uninstalls, etc. to understand how often your app is being used."
  20. Simplified identity validation: "A simplified identity validation process that will be based on your credit card details and/or email verification."
  21. More frequent payouts: "We will lower the payout threshold and so you will receive your payouts more frequently ."
 All are great features. Let's hope they will implement all of them


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